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Ivette is the Executive Director of North Valley Caring Services, which was originally started in the 1970s as a soup kitchen for the community’s homeless. Today NVCS has grown to offer an array of educational and supportive services that help close to 3,000 individuals annually improve their quality of life. Ivette came to the U.S. as a child from El Salvador. Although neither of her parents spoke English, they understood the value of education, and encouraged their children to stay in school and earn a college degree. Ms. Pineda went farther than that, completing her Master’s Degree in Public Administration. Like most immigrant families, hers faced many struggles when they came to the U.S. This personal experience has been a catalyst in Ivette’s efforts to help the less fortunate and disadvantaged. Ivette has worked in nonprofit management for over nine years. A woman of deep faith and conviction, Ivette’s goals are to provide individuals with the tools and support they need to better their lives and the lives of their children.